package design
illustration
Fish
Fish is a package design for a sardine fish can. I did this project during my studies as part of a package design course. The challenge was to redesign an already existing sardine fish can packaging. My goal was to get rid of as many unnecessary elements as possible in order to make a design which will attract costumers with its simplicity and playful illustration.
This design is a humorous packaging solution that awakens positive emotions in a buyer and addresses him with a witty voice. It is accompanied by cheerful serif typography.
